International brand website
Digital project management
Duration: 1.5 years
Client: Apollo Vredestein
Traffic management advertising assets
Together with JWT we created an international brand awareness campaign for Vredestein. Together with DJ Hardwell & Carmen Jorda we collected the sounds of a tyre while racing an Audi R8 and made mixtape. On the campaign website customers could created their own remix. I managed the design, creation and publication of the advertising artwork for 10 countries.
When visiting a city, it are not the big monuments that make you fall in love with the city. It are the little things that can turn a city into a magical experience. Those places are the hidden treasures of a city that you don’t find that easily online. Urbanguide is a unique platform where local residents can create digital city experiences based on their interests. By matching the interests of a tourist with the interests of a local resident, a tourist can interact with the resident and, for a small amount of money, download the digital city experience.
Digital Project management
For Vredesteins retail programme we created an instore communication platform. A big touchscreen mounted to a wheel island with engaging content, stunning video’s, a customer friendly tyre finder and attractive promotions. With one push on a button the client can live stream a product introduction to every store in Europe.
Concept creation & marketing strategy
Duration: 3 months
Client: TSN Thuiszorg
Digital project managment
The Vredestein Traxion XXL and Traxion+ tyres where awarded by DLG to be the most efficient tractor tyres. We wanted to let the farmers experience the efficiency of Vredesteins tyres. We created a mobile app that connects to an iBeacon. This is a small bluetooth transmitter that tells the app when the farmer enters his tractor. The app tracks the farmers driving activity and shows how much he is saving.