Lyondell Basell

Advancing possible

From concept to final design,  Presenting a vision for a better future.

LyondellBasell is one of the largest plastics, chemicals and refining companies in the world. LyondellBasell’s employees work every day, around the clock to reliably and safely deliver the chemicals, polymers, fuels and technologies that advance solutions to our world’s biggest challenges.

For LyondellBasell, we had the unique opportunity to present their visionary solutions & technologies through a well thought out stand concept at worlds biggest plastics show K2019 in Dusseldorf. Resulting in an immersive brand experience, including fantastic digital content, interactive touchscreens and more.

From concept to final design,  Presenting a vision for a better future.

LyondellBasell is one of the largest plastics, chemicals and refining companies in the world. LyondellBasell’s employees work every day, around the clock to reliably and safely deliver the chemicals, polymers, fuels and technologies that advance solutions to our world’s biggest challenges.

For LyondellBasell, we had the unique opportunity to present their visionary solutions & technologies through a well thought out stand concept at worlds biggest plastics show K2019 in Dusseldorf. Resulting in an immersive brand experience, including fantastic digital content, interactive touchscreens and more.

Challenge

LyondellBasell’s business units and products are varied in different segments and categories.

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How can we bring different technologies, industries and business units together into one unified brand story?

Challenge

LyondellBasell’s business units and products are varied in different segments and categories.

—

How can we bring different technologies, industries and business units together into one unified brand story?

The concept

Advancing a world of possibilities

Together with LyondellBasell, we went back to the core and found that their story starts with one of the smallest elements on earth and ends with an impact on the most significant scale imaginable. By bringing molecules them together in a unique way, new possibilities are created. With the most talented people, LyondellBasell makes plastics stronger, lighter and more sustainable. Their technologies are vital in advancing the modern-day challenges our world is facing.

We have created a concept that takes people on a journey into LyondellBasell’s world — showing global challenges in future scenario’s and the solutions and technologies developed by LyondellBasell to start acting on these challenges. From technology that makes plastics stronger, more durable, using fewer resources to solutions that keep food longer preservable. This is what drives LyondellBasell, welcome to their world.

The concept

Advancing a world of possibilities

Together with LyondellBasell, we went back to the core and found that their story starts with one of the smallest elements on earth and ends with an impact on the most significant scale imaginable. By bringing molecules them together in a unique way, new possibilities are created. With the most talented people, LyondellBasell makes plastics stronger, lighter and more sustainable. Their technologies are vital in advancing the modern-day challenges our world is facing.

We have created a concept that takes people on a journey into LyondellBasell’s world — showing global challenges in future scenario’s and the solutions and technologies developed by LyondellBasell to start acting on these challenges. From technology that makes plastics stronger, more durable, using fewer resources to solutions that keep food longer preservable. This is what drives LyondellBasell, welcome to their world.

We have created a concept that takes people on a journey into LyondellBasell’s world — showing global challenges in future scenario’s and the solutions and technologies developed by LyondellBasell to start acting on these challenges. From technology that makes plastics stronger, more durable, using fewer resources to solutions that keep food longer preservable. This is what drives LyondellBasell, welcome to their world.

The teaser

The story of LyondellBasell

The teaser

The story of LyondellBasell

The stand

Showcase the brand in a universal and immersive experience

he K2019 exhibition in Dusseldorf is one of the most significant events for the plastic & rubber industry. The unique opportunity for Lyondellbasell to bring out their best products, solutions and technologies and also introduce the company to a wider audience.

In this case, a story, in forms of physical and digital appearance, is able to unite all of the corporate’s business assets to represent Lyondellbasell in an intuitive and impressive experience.

We teamed up with Cas exhibition partners for the stand design & production and AV Europe for the hardware to create an interactive experience consisting of 6 company business units. Each of them showcases their physical products and a digital visualization of their future.

The stand

Showcase the brand in a universal and immersive experience

he K2019 exhibition in Dusseldorf is one of the most significant events for the plastic & rubber industry. The unique opportunity for Lyondellbasell to bring out their best products, solutions and technologies and also introduce the company to a wider audience.

In this case, a story, in forms of physical and digital appearance, is able to unite all of the corporate’s business assets to represent Lyondellbasell in an intuitive and impressive experience.

We teamed up with Cas exhibition partners for the stand design & production and AV Europe for the hardware to create an interactive experience consisting of 6 company business units. Each of them showcases their physical products and a digital visualization of their future.

K2019 Stand
First draft
K2019 Stand

Marketing

A positive outlook on the future

Different installations were made up to create multiple “innovation islands” of new solutions and technologies, where Lyondellbasell presented the new future of materials, an innovative and sustainable one.

Marketing

A positive outlook on the future

Different installations were made up to create multiple “innovation islands” of new solutions and technologies, where Lyondellbasell presented the new future of materials, an innovative and sustainable one.

K2019 Stand

Online presence

A new and exciting campaign site

Together with the booth at K2019, we created a campaign website to provide an online presence for the event. Offering in-depth information about the event, employee interviews, press information and customer event registrations. The platform was built not only for K2019 but also for future events to notify users with schedule, location and additional event details.

Online presence

A new and exciting campaign site

Together with the booth at K2019, we created a campaign website to provide an online presence for the event. Offering in-depth information about the event, employee interviews, press information and customer event registrations. The platform was built not only for K2019 but also for future events to notify users with schedule, location and additional event details.

Interactive Media

Instant info at users’ fingertips

At each business unit island, besides a physical product showcase, we designed multiple interactive touchscreens to give the visitors an overview of how LyondellBasell’s solutions & technologies offer a more sustainable future.

(Click to play)

Interactive Media

Instant info at users’ fingertips

At each business unit island, besides a physical product showcase, we designed multiple interactive touchscreens to give the visitors an overview of how LyondellBasell’s solutions & technologies offer a more sustainable future.

(Tab to play)

Partners

Sticky Bandits

Concept, content & implementation

New Imaging Co.

3D content

CAS Exhibition Partners

Stand concept