Hartman is one of the most iconic outdoor furniture brands in the Netherlands. Almost everybody recognizes the brand from the older white garden chairs that were indestructible. By introducing the new “Sophie” product line, Hartman wants to address a younger audience in both the Netherlands and across the whole of Europe.

For Hartman we took care of the entire product introduction across Europe. In order to succesfully target a new audience, we challenged them to take a different path in their identity through a brand new style of photography.